- Coordinate with provincial, national and international organizations dealing with the tourism sector.
- Market and Promote tourism potential of Pakistan.
- Facilitate the provinces in developing a regulatory framework for quality standards in the Hospitality sector.
- Coordinate national participation in tourism-related international expos and events.
- Develop synergies amongst provinces and regions.
- Provide Technical assistance to provinces to develop institutions in tourism sectors.
As a part of the strategy, the NTCB formulated the following thematic working groups to develop strategies and action plans in their assigned specific areas:
- Cultural, Heritage & Archaeology Tourism Working Group
- ECO Tourism Working Group
- Tourism Branding & Marketing Working Group
- Regulatory & Policy Reforms Working Group
- Religious Tourism Working Group
- Investment Promotion Working Group
- Infrastructure & Facilitation Working Group
- Adventure Tourism Working Group
- Trans Himalayan Jeep Rally Working Group