Establish KP as a preferred tourism destination nationally and globally
Increase tourist traffic in the province by at least 10% every year over the next five year
Increase private sector investment (domestic and foreign) in the provincial tourism sector
Increase workforce quality in the sector to provide quality services in the short to medium term and position KP as source of world class tourism workforce in the long run
Establish a tourism quality assurance system in the province and ensure compliance in short to medium term and achieve global service standers in the long run