• Coordinate with provincial, national and international organizations dealing with the tourism sector.
  • Market and Promote tourism potential of Pakistan.
  • Facilitate the provinces in developing a regulatory framework for quality standards in the Hospitality sector.
  • Coordinate national participation in tourism-related international expos and events.
  • Develop synergies amongst provinces and regions.
  • Provide Technical assistance to provinces to develop institutions in tourism sectors.

As a part of the strategy, the NTCB formulated the following thematic working groups to develop strategies and action plans in their assigned specific areas:

  • Cultural, Heritage & Archaeology Tourism Working Group
  • ECO Tourism Working Group
  • Tourism Branding & Marketing Working Group
  • Regulatory & Policy Reforms Working Group
  • Religious Tourism Working Group
  • Investment Promotion Working Group
  • Infrastructure & Facilitation Working Group
  • Adventure Tourism Working Group
  • Trans Himalayan Jeep Rally Working Group